The following advice
can be developed for individuals or groups and fine-tuned to meet
desires of the client, but these are some of the subjects:
If you ever have to deal with the media on a local, national or
international level, or perhaps you want to use the media for
your own benefit, then this is an ideal way to learn, or brush
up on, the skills required.
Managing Media Campaigns
Working with the media is an effective way to influence attitudes
and opinions about your
project or product. Training can be customised to help you develop
and manage a media relations campaign to reach your target audience.
This is ideal if you or your colleagues have a campaign to run
or a new product to launch and you would like to harness the media
to full effect.
Writing Media Releases
A media release is one of the best techniques for publicising
an event or calling attention to an issue. If you want to know
how to produce a well-written, well-distributed and well-timed
press release, which is effective and useful, then this training
is for you.
Emergency Planning & Call Handling
If your organisation needs people trained to effectively respond
when the media and the public contact you in cases of emergency,
then training can be customised for you. If you or any of your
colleagues ever have to deal with calls in a crisis, then this
workshop is a cost effective and practical way to learn or revise
the skills required.
This training provides some practical guidelines on how to develop
a media strategy. One of the most effective ways of reaching your
target audiences, influencing policy and practice and changing
public opinion is to make use of the media. This programme is
designed to help individuals and organisations develop strategies
to get the media working for them and with them.