publicity campaigns, with advice on timing of announcements, what
to say, when to say it, to whom to say it to get maximum coverage
in all media.
This can apply to good news, such as: Product developments; property
development; business expansion; prizes; job creation; events;
It can also apply to bad news such as: closures; cut-backs; lay-offs;
embarrassing court cases (for companies or staff).
One obvious device would be Media Releases. Among the services,
which would be provided, are advice on design, timing, presentation
and content. But the biggest USP would be the knowledge of how
the media and news desks work and how to gear press releases to
suit their needs as the end-user, like a prominent paragraph on
why they and their readers/viewers/listeners should care!
In addition a more long-term attempt to change opinions by lobbying
or campaigning is a service provided by Lakes & Bay Communications.
The principal can get involved with management strategic planning
on major developments of all kinds to lay the ground for:
• Overcoming planning objections
• Persuading neighbours or others in the community of benefits
• Political lobbying
• Influencing decision-makers
All these services can be provided on or off-site, although it
is recommended that meetings are held face to face with key managers
to decide aims and execution.
Rates will depend on time to complete tasks, the resources of
the client and will be negotiated case by case.